Sox Soup

Sox Soup is a highlight-driven clip show on NESN that showcases standout moments from the Boston Red Sox season. I was asked to develop a playful, high-impact logo that would be instantly recognizable in the fast-paced environment of streaming and broadcast graphics.

I created a visual identity that blends baseball iconography with a lighthearted, illustrative style. The design features crossed bats framing the mark, a baseball integrated into the Sox “O,” and a bowl of vibrant red soup cleverly placed within the Soup “O” — a fun visual twist that reinforces the show’s theme. I anchored the palette in the Red Sox’s signature colors, using navy blue for contrast and structure, and Red Sox red for key details like the soup, its garnish, and the baseball stitching. The result is a bold, energetic logo that stands out on-screen while remaining true to the team’s brand identity.